Territorial Intelligence through the application of Business and Competitive intelligence: The case of Guadalupe, Zacatecas (Mexico)

Luis Goytia-de la Torre, Candy Gretel Borja-Hernández, Mariana Mariana Ortíz-García, Blanca Dina Valenzuela-Robles, Ismael Landa-Rivera, Gerardo Salmón-de la Torre


The competitiveness it is a quality demanded by organizations, independently of its nature, size, or position in the value chain, public administrations also do this. Public administrations, on its side, have decided to bet for the development of initiatives that prompt the development of a single knowledge, which allows to improve the activities between agents installed in its action zones and, thus, enhancing its competitiveness in a coordinated manner, fulfilling its most immediate needs, and building a trustful environment. With this intention, public administrations require formal studies that identify and measure each one of the elements that compose competitiveness of the organizations, and allows each person involved to analyze and make decisions for adequate economic planning, sustainable development of the region, the enhancement of the life quality, and the perception of an environment of opportunities. For this reason, the city council of the municipality of Guadalupe, Zacatecas (Mexico) in collaboration with the National Institute of Geography and Statistics (INEGI, by its acronym in Spanish) have launched an initiative for identifying, finding, and cataloging, 100% of the active businesses in the territory comprised in an intelligence and geolocalization system, that was named “Inteligencia Competitiva del Comercio, Guadalupe, Zacatecas (ICCGZ)” that roughly translates to “Competitive Commerce Intelligence, Guadalupe, Zacatecas”. This initiative allows to know rapidly the current status of the local commerce and establishes strategies for strengthening and growing up it, through the intelligent use of the data and information.


Business Intelligence; Competitive Intelligence; Territorial intelligence; Entrepreneurship; Public policies; Regional Specialization; Competitiveness; Zacatecas

Full Text:



D.K. Banwet, K. Momaya, H.K. Shee, Competitiveness through technology management: An empirical study of the Indian software industry, International Journal of Services, Technology and Management 4 (2003), 131-155. https://doi.org/10.1504/IJSTM.2003.002575

M.E. Porter, C. Van der Linde, Toward a new conception of the environment-competitiveness relationship, Journal of economic perspectives 9 (1995), 97-118.

L. Van den Berg, E. Braun, Urban competitiveness, marketing and the need for organising capacity, Urban studies 36 (1999), 987-999. https://doi.org/10.1080%2F0042098993312

J.R. López-Robles, J.R. Otegi-Olaso, I. Porto Gómez, M.J. Cobo, 30 years of intelligence models in management and business: A bibliometric review, International Journal of Information Management 48 (2019), 22-38. https://doi.org/10.1016/j.ijinfomgt.2019.01.013

J.R. López-Robles, J.R. Otegi-Olaso, N.K. Gamboa-Rosales, H. Gamboa-Rosales, M.J. Cobo, 60 Years of Business Intelligence: A Bibliometric Review from 1958 to 2017, in: New Trends in Intelligent Software Methodologies, Tools and Techniques: Proceedings of the 17th International Conference SoMeT_18, IOS Press, 2018, p. 395. http://doi.org/10.3233/978-1-61499-900-3-395

J.R. López-Robles, J.R. Otegi-Olaso, I. Porto Gómez, N.K. Gamboa-Rosales, H. Gamboa-Rosales, H. Robles-Berumen, Bibliometric Network Analysis to Identify the Intellectual Structure and Evolution of the Big Data Research Field, in: International Conference on Intelligent Data Engineering and Automated Learning, Springer, 2018, pp. 113-120. https://doi.org/10.1007/978-3-030-03496-2_13

J.R. López-Robles, J.R. Otegi-Olaso, R. Arcos, N.K. Gamboa-Rosales, H. Gamboa-Rosales, Mapping the structure and evolution of JISIB: A bibliometric analysis of articles published in the Journal of Intelligence Studies in Business between 2011 and 2017, Journal of Intelligence Studies in Business 8 (2018). https://ojs.hh.se/index.php/JISIB/article/view/362

A. Knauf, Emerging Functions for Driving Competitive Intelligence at Regional Level, in: Competitive Intelligence and Decision Problems, John Wiley and Sons, 2013, pp. 299-325. https://doi.org/10.1002/9781118586419.ch15

H. Dou, Regional Development 2.0, in: Competitive Intelligence 2.0: Organization, Innovation and Territory, John Wiley and Sons, 2013, pp. 315-332. https://doi.org/10.1002/9781118603079.ch15

R. Pauluci, Triple Helix and Territorial Intelligence 2.0, in: Competitive Intelligence 2.0: Organization, Innovation and Territory, John Wiley and Sons, 2013, pp. 285-313. https://doi.org/10.1002/9781118603079.ch14

L. Quoniam, Competitive Intelligence 2.0: Organization, Innovation and Territory, John Wiley and Sons, 2013. https://doi.org/10.1002/9781118603079

S. Wright, E.R. Eid, C.S. Fleisher, Competitive intelligence in practice: Empirical evidence from the UK retail banking sector, Journal of Marketing Management 25 (2009), 941-964. https://doi.org/10.1362/026725709X479318

M.G. Alsina, E.O. Espinet, Competitive intelligence: Theory and practice, Ibersid 6 (2012), 77-88.

J.-J. Girardot, European Network of Territorial Intelligence, in: International conference of Territorial Intelligence" Information, Indicators and Tools". Pécs, 29-31 mai 2008, 2008, p. n.

J.-J. Girardot, Evolution of the concept of territorial intelligence within the coordination action of the European network of territorial intelligence, Res-Ricerca e Sviluppo per le politiche sociali (2009), 11-29.

P. Herbaux, C. Masselot, Territorial Intelligence and Governance, in: In International Conference of Territorial Intelligence, 2007, pp. p. 509-521. https://halshs.archives-ouvertes.fr/halshs-00516430

Y. Bertacchini, M. Rodríguez-Salvador, W. Souari, From territorial intelligence to compositive & sustainable system. Case studies in Mexico & in Gafsa university, in, 2007.

E.C. Mendoza, D. Arellano, Los gobiernos municipales a debate: un análisis de la institución municipal a través de la encuesta INEGI 2009, CIDE, 2014.

R. Arcos, Public relations strategic intelligence: Intelligence analysis, communication and influence, Public Relations Review 42 (2016), 264-270. https://doi.org/10.1016/j.pubrev.2015.08.003

C.S. Fleisher, B.E. Bensoussan, Strategic and competitive analysis: methods and techniques for analyzing business competition, Prentice Hall Upper Saddle River, NJ, 2003.

S. Erickson, H. Rothberg, Strategic approaches to knowledge and related intangibles, in: Proceedings of the 16th European Conference on Knowledge Management, ECKM 2015, A. Garlatti and M. Massaro, eds., Academic Conferences Limited, 2015, pp. 256-263.

C.M. Olszak, E. Ziemba, Critical success factors for implementing business intelligence systems in small and medium enterprises on the example of upper Silesia, Poland, Interdisciplinary Journal of Information, Knowledge, and Management 7 (2012), 129-150. https://doi.org/10.1007/978-3-319-42092-9_43

A. Tur-Porcar, N. Roig-Tierno, A. Llorca Mestre, Factors affecting entrepreneurship and business sustainability, Sustainability 10 (2018), 452. https://doi.org/10.3390/su10020452

G. López Nava, J.L. Martínez Flores, J. Cavazos Arroyo, Y. Mayett Moreno, La cadena de suministro del mezcal del estado de Zacatecas: Situación actual y perspectivas de desarrollo, Contaduria y Administracion 59 (2014), 227-252.

R. Mazoco, E. Martha, E.A. Carmona, L.P. Bautista Santiago, Análisis de Condiciones de Cierre de Mipymes Comerciales en la Zona Conurbada Zacatecas-Guadalupe en México (Analysis of Closing Conditions of Smes in Zacatecas-Guadalupe in Mexico), Revista Global de Negocios 5 (2017), 45-54.


  • There are currently no refbacks.

Copyright (c) 2019 Luis Goytia-de-la-Torre, Candy Gretel Borja-Hernández, Mariana Mariana Ortíz-García, Blanca Dina Valenzuela-Robles, Ismael Landa-Rivera, José Ricardo López-Robles

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.