Territorial Intelligence through the application of Business and Competitive intelligence: The case of Guadalupe, Zacatecas (Mexico)

Luis Goytia-de la Torre, Candy Gretel Borja-Hernández, Mariana Mariana Ortíz-García, Blanca Dina Valenzuela-Robles, Ismael Landa-Rivera, Gerardo Salmón-de la Torre

Abstract


The competitiveness it is a quality demanded by organizations, independently of its nature, size, or position in the value chain, public administrations also do this. Public administrations, on its side, have decided to bet for the development of initiatives that prompt the development of a single knowledge, which allows to improve the activities between agents installed in its action zones and, thus, enhancing its competitiveness in a coordinated manner, fulfilling its most immediate needs, and building a trustful environment. With this intention, public administrations require formal studies that identify and measure each one of the elements that compose competitiveness of the organizations, and allows each person involved to analyze and make decisions for adequate economic planning, sustainable development of the region, the enhancement of the life quality, and the perception of an environment of opportunities. For this reason, the city council of the municipality of Guadalupe, Zacatecas (Mexico) in collaboration with the National Institute of Geography and Statistics (INEGI, by its acronym in Spanish) have launched an initiative for identifying, finding, and cataloging, 100% of the active businesses in the territory comprised in an intelligence and geolocalization system, that was named “Inteligencia Competitiva del Comercio, Guadalupe, Zacatecas (ICCGZ)” that roughly translates to “Competitive Commerce Intelligence, Guadalupe, Zacatecas”. This initiative allows to know rapidly the current status of the local commerce and establishes strategies for strengthening and growing up it, through the intelligent use of the data and information.


Keywords


Business Intelligence; Competitive Intelligence; Territorial intelligence; Entrepreneurship; Public policies; Regional Specialization; Competitiveness; Zacatecas

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Copyright (c) 2019 Luis Goytia-de-la-Torre, Candy Gretel Borja-Hernández, Mariana Mariana Ortíz-García, Blanca Dina Valenzuela-Robles, Ismael Landa-Rivera, José Ricardo López-Robles

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