E-Commerce Use on Micro, Small and Medium Enterprises (Case study: SMEs at Padang City of Indonesia)

Sepris Yonaldi, Hafrizal Okta Ade Putra, Muhamad Fauzan

Abstract


This study aims to reveal the influence of the ability to use a computer (Computer self-efficacy) perpetrators of small and medium enterprises (SMEs) at Padang city to perceptions of expediency (perceived usefulness) in the adoption of e-commerce. This research method using explanatory approach with survey technique. This study assigned 35 samples, namely SMEs in Padang city that uses E-Commerce in its business . Partial Least Square (PLS) is used as a tool analyst is, where the PLS was developed by wold as a method to estimate the path latent constructs a model using multiple indicators. The results of this study are: Computer Self Efficacy has a positive effect on Perceived Usefullness in the adoption of e-commerce . This is indicated by a significant and positive relationship between the two variables

Keywords


Computer self efficacy, e-commerce, perceived usefulness

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References


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