The Influences of Life Style Toward Customers’ Behavior in Buying a Car Toyota New Yaris

Andri Astuti Itasari, Andre Rahmanto, Yulius Slamet

Abstract


Abstract

The role of automotive industry, especially car industry plays an important role to support mobility of community in growing a country. This study aims to determine the probability of lifestyle in buying’s behavior of Toyota New Yaris. Data were collected through questionnaires of respondents who bought and did not buy. The research design in collecting data named explanative. Binary logistic regression is used in analytical techniques. The results of the study explain that simultaneously lifestyle consisting of activity dimension, interest, and opinion has significant effect to buy Toyota New Yaris car. While, the individual test that dimension of activity does not have significant effect with probability value of 0.329 (p> 0.05), the dimension of interest significantly influence in buying’s behavior of Toyota New Yaris with probability value of 0.010 (p <0.05). While, opinion has no significant effect in buying’s behavior of Toyota New Yaris with probability value equal to 0,154 (p> 0,05).


Keywords


life style, customer’s behavior, Toyota New Yaris and binary logistic regression

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References


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