Contribution of Information Technology to Corporate Performance Through Social Benefits in Market Orientation

Leo Agung

Abstract


The main role of information technology is to make business processes more integrated, faster, more precise, and the information needed is always available when needed in accordance with its contribution. The purpose of this study is to provide a global platform where individuals and organizations interact, communicate, collaborate and obtain information with information technology strategies in support of business strategies with a social benefit perspective of a market-oriented strategy. This social research is done by descriptive design using exploration method. The findings show that investment in interorganizational systems strongly supports the development of market orientation capabilities.

Keywords


information technology, market-oriented, social benefit, bussines strategies

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References


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