Campaigns Through New Media (Internet) as Part of Political Marketing Communication

Veri Setiawan, . Pawito, Yulius Slamet

Abstract


Abstract-New media (internet) are considered to be able to create an image of the politician, this effort is carried out to open more effective communication with the public. The nature of the internet that prioritizes speed and openness in the dissemination of information is felt capable of creating an effective campaign atmosphere. The use of new media (internet) as a media for political marketing activities cannot be fully relied upon as the main tool in conducting campaigns. Its advantages can be utilized by designing the right political message according to the character of the media and the segmentation of the audience. With the development of technology, it has resulted in the emergence of a network society that is active in a free, open, unlimited, and digital-based space. This is what causes the internet to be one of the new media campaigns in the political space. Keywords: Campaign, New Media (Internet), Political Marketing Communication

Keywords


Campaign, New Media (Internet), Political Marketing Communication

Full Text:

PDF

References


Adhi, R. Semarak Media Sosial Selama Pilpres. 2014. Diakses 3 Februari 2018 darihttp://nasional.kompas.com/read/2014/06/24/0245002/Semarak.Media. Sosial.Selama.Pilpres

Adiwaluyo, Eko. Empat Tahap Mengukur Efektivitas Kampanye Media Sosial. (2013) (diakses pada tanggal 6 April 2018) dari(http://www.themarketeers.com/archives/empat-tahap-mengukur-efektivitas-kampanye-media-sosial.html)

Amir. Fortune PR : Empat Tahap Mengukur Efektivitas Kampanye Social Media. (2013). Diakses 3 Februari 2018 dari https://dailysocial.id/wire/fortune-pr- empat-tahap-mengukur-efektivitas-kampanye-social-media

Ardha, Berliani, Social media sebagai media kampanye partai politik 2014 di indonesia. Jurnal Visi Komunikasi Volume 13, No. 01, Mei 2014: 105-120.

Baedhowi, Studi Kasus. Dalam Agus Salimus (Peny.). Teori dan Paradigma Penelitian Sosial, Yogyakarta: Tiara Wacana Yogya, 2001.

Bahri, S. Jokowi Paling Banyak Jadi Korban Kampanye Hitam. (2014). Diakses 3 Februari 2018 dari http://www.republika.co.id/berita/pemilu/hotpolitic/14/ 06/05/n6p7ds-jokowi-paling-banyak-jadi-korban-kampanye-hitam

Firmanzah. Pemasaran Politik. Jakarta: Yayasan Obor Indonesia. 2008.

Kriyantono, Rachmat, Teknik Praktis Riset Komunikasi, Disertasi Contoh Praktis Riset Media, Publik Relation, Advertesing, Komunikasi Organisasi, Komunikasi pemasaran, Jakarta: Kencana Prenada Media Group, 2010.

Lestari, S. Pertarungan Pilpres Sengit Di Media Sosial. (2014). Diakses 3 Februari 2018 dari http://www.bbc.com/indonesia/berita_indonesia/2014/07/140704_ pilpres_medsos

Noviandri, L. Statistik Pengguna Internet dan Media Sosial Terbaru 2015. Diakses 3 Februari 2018 dari https://id.techinasia.com/talk/statistik- pengguna-internet-dan-media-sosial-terbaru-2015/

Pawito. Penelitian Komunikasi Kualitatif. Yogyakarta : PT. Lkis Pelangi Akasara. (2008).

Saldana, M., Shannon, C. M., & Homero, G. D. Z. (2015).Social Media as a Public Space for Politics: Cross-National Comparison of News Consumption and Participatory Behaviors in the United State and the United Kingdom. International Journal of Communication (2015). 3304-3326

Sayuti, S. D. Komunikasi Pemasaran Politik. Bandung: PT Remaja Rosdakarya. 2014.

Setia, E. P. Analisis Strategi Kampanye Politik Para Calon Kepala Kampung. Penelitian pada Universitas Lampung. 2014.

Shiratuddin, N., Mohd, A. S., Shahizan, H., Mohd, K. A., Kartini, A. T., & Noor, S. A. Generation Y‟s Political Participan and Social Media in Malaysia. (2016). Malaysian Journal of Communication Jilid 32(1) 2016: 125-143

Tabroni, R. Pemasaran Politik : Media dan Pencitraan di Era Multipartai. Yogyakarta: Graha Ilmu. 2014.

Valkenburg, Patti M and Jochen Peter. Communications Research Paradigms : Five Challenges for the future of Media-Effect. International Journal of Communication (7, 198-207). (2013).

Venus, A. Manajemen Kampanye : Panduan Teoritis dan Praktis dalam Mengefekyifkan Kampanye Komunikasi. Bandung: PT Remaja Rosdakarya, 2004.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 veri setiawan

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.