Representation of Anti-Corruption Values in “Sahabat Pemberani”, an Animated Series Produced by Indonesia’s Corruption Eradication Commission (KPK)

Sigit Rais, Sutopo ., Mahendra Wijaya

Abstract


An animated series is one of the effective media to instill anti-corruption values for children. Through this media, values such as honesty could be conveyed in a compelling way thus children would be excited to watch and pay attention to them. Related to this matter, Indonesia’s Corruption Eradication Commission (KPK) seeks to implement its strategic steps in eradicating corruption in Indonesia, especially for younger generation, through an animated series entitled "Sahabat Pemberani". It is aimed to represent anti-corruption values for younger generation in an effective way. This research was conducted using content analysis method on animated series and literacy studies. Its research measures were including exploring and mapping anti-corruption values in the animated series, "Sahabat Pemberani".


Keywords


animated series, anti-corruption, education, children, KPK

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References


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