Learners’ Attitude towards Business English at Tertiary Level of Education: A Case of Business Students of Islamic University at Kushtia in Bangladesh

Md Arif Uz Zaman, Sharmin Sultana

Abstract


The aim of this study is to investigate students’ attitude regarding business English activities at tertiary level of business education in Bangladesh. The participants of this survey were the students who have completed the Business English or Communicative English course from different departments of business faculty at Islamic University Kushtia in Bangladesh.  The instruments used were questionnaires developed for students to gauge their preferences in teaching and learning related to business English or communicative English in different business departments like Accounting and Management. The data was analyzed using descriptive statistics of frequency and percentage. The findings of the study indicate that business students have a positive attitude towards business English or communicative English and its association with their academic achievement.


Keywords


Attitude, Business English, Tertiary Education, ESP.

Full Text:

PDF

References


American Heritage Dictionary of the English Language, (2000), Retrieved September 19, 2019, from http://www.bartleby.com/61/7/A0510700.html

Basturkmen, H., (2006). Ideas and Options in English for Specific Purposes. New Jersey: Lawrence Erlbaum Associates, Inc.

Dark, G. (2005). The On-line Medical Dictionary. Retrieved September 19,2019, from http://cancerweb.ncl.ac.uk/cgi-bin/omd?attitude

Ellis, M. & Johnson, C. (2002). Teaching Business English. Shanghai: Shanghai Foreign Language

Friedrich, P. (2000). English in Brazil: Functions and attitudes. World Englishes, 9 (2), 215-224

Hutchinson, T., & Waters, A. (2002). English for Specific Purposes. Shanghai: Shanghai Foreign Language Education Press.

McKenzie, R.M. (2015). The sociolinguistics of variety identification of varieties of spoken English amongst non-linguist listeners. Language Awareness, 24(2), 150-160

Swales, J. (ed.). (1985). Episodes in ESP, Pergamon.

Venes, D. (Ed.). (2001). Taber’s cyclopedic medical dictionary (19th ed.). Philadelphia: F. A. Davis.

Widdowson, H.G. (1978). Teaching Language as Communication. Oxford University Press.

Zagan-Zelter, D., & Zagan-Zelter, S. (2010). Teaching business English - A challenge both for students and academics. Procedia - Social and Behavioral Sciences, 3, 245–250. https://doi.org/10.1016/j.sbspro.2010.07.039

Zhang, Z. (2007). Towards an integrated approach to teaching Business English: A Chinese experience. English for Specific Purposes, 26(4), 399–410. https://doi.org/10.1016/j.esp.2006.10.006


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Md Arif Uz Zaman

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.