The Rhetorical Structure of the Lubuklinggau Mayor's Speech in Building Community Trust

Noermanzah Noermanzah, Selbi Wahyuni, Tri Astuti, Dian Eka Chandra Wardhana, Syafryadin Syafryadin

Abstract


This study aims to describe the rhetorical structure of the Lubuklinggau Mayor's speech in building public trust. The research method uses the content analysis method. Data collection techniques using documentation techniques in the form of video recordings of Lubuklinggau Mayor's speeches. Text data analyzed were taken from speeches delivered by the Mayor of Lubuklinggau. Text data were analyzed based on the generic structure of narrative texts by Labov and the rhetorical structure theory developed by Mann and Thompson. The results of the study show that each text has an abstract part, orientation, problem complexity, resolution, and data and fact based codes so as to build public trust. The interesting thing from the speech by the Mayor of Lubuklinggau is that the delivery of speech is dominated by the Palembang regional language and begins with small talk that implies a specific purpose and is accompanied by expressions that contain humor and appreciation.

Keywords


rhetorical structure, speeches, mayors, public trust

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